Editorial Content Lead

Job description

Join us as an Editorial Content Lead - This is an opportunity to join a dynamic and creative team, working closely with the Head of Private Banking & Wealth Management (PB&WM) Marketing Content, making sure that our content strategy addresses topics that resonate with clients and are aligned to commercial priorities - You’ll be driving brand awareness and customer engagement through the creation of thought-leadership content and distribution across owned channels and diverse social media platforms - This is an opportunity to work closely with senior leaders and experts across the business, to bring the calibre of our people to life What you'll do: As an Editorial Content Lead, you’ll oversee the end-to-end design and delivery of content used externally for PB&WM to support the marketing strategy for the affluent/High Net Worth/Ultra High Net Worth client segments under Coutts and NatWest. You’ll be analysing and scoping business requirements, using customer and colleague feedback and other metrics to make design and delivery recommendations and drive the best solution for clients and prospects. We’ll look to you to work with key stakeholders and Marketing Managers to make sure cont...