Creative Performance Lead

Job description

Your New Role Are you passionate about turning creative ideas into measurable business impact? We are looking for a strategic and analytical Creative Performance Lead to help shape the future of data-driven creativity within a global, fast-paced consumer brand environment. In this role, you will define how creative performance is measured, optimized, and scaled across multiple channels. You will sit at the intersection of marketing, analytics, product, and technology transforming insights into smarter creative decisions and stronger customer experiences. What youll do Build and own a scalable framework for measuring creative effectiveness across digital channels Establish testing and experimentation structures, including A/B testing and performance learning loops Translate performance insights into actionable creative direction and campaign improvements Collaborate cross-functionally with Marketing, Analytics, Product, and Tech teams Evaluate and implement innovative tools, including AI-driven solutions, to enhance creative workflows Drive best practices and empower teams with accessible, data-informed decision-making Company Presentation Our client is a global retail company with...