Associate Marketing Manager – DTC

Job description

Who We Are: Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. JOB MISSION: The Associate Marketing Manager – DTC plays a key role in powering North America’s Direct‑to‑Consumer email and SMS programs, bringing campaigns to life with precision, creativity, and flawless execution. You’ll own end‑to‑end builds, drive rigorous quality assurance, and ensure every launch lands on time and on brand. This role thrives on organization, sharp project management, and the ability to juggle multiple priorities without missing a beat. Working closely with cross‑functional partners, you’ll help deliver standout customer experiences and high‑impact communications that fuel both business growth and brand loyalty. MAJOR ACCOUNTABILITIES: Execute end‑to‑end email and SMS campaigns, including accurate builds, thorough QA, ren...