Product Marketing Manager

Job description

The Opportunity As Product Marketing Manager, you will play a central role in connecting Brightflag’s product capabilities with customer needs and market opportunities. You’ll work cross-functionally with Product, Sales, Customer Success, and Marketing to execute programs to support awareness and adoption of enhancements across Brightflag’s core e-billing platform. Additionally, you will support product launches and go-to-market plans that drive cross-sell and up-sell opportunities. This role is ideal for someone who is execution-oriented, with strong project management skills and a passion for telling compelling product stories. What You Will Be Doing: Drive expansion revenue (NRR) through targeted upsell and cross-sell initiatives, including lifecycle messaging, campaigns, and enablement - Develop clear, differentiated product positioning and messaging, translating complex capabilities into compelling, customer-centric value propositions for key audiences - Own and evolve the product narrative across Brightflag.com and key channels, optimizing high-impact pages (platform, customer stories) for engagement and conversion - Lead end-to-end product launches, building and scaling stru...