Lead, Site Merchandising

Job description

Job Summary The Lead of Site Merchandising is a strategic, creative, and analytical leader responsible for improving the digital shopping experience. Key responsibilities include leading the strategy, execution, and performance of the iHerb.com digital storefront. This role owns how products are presented, promoted, and discovered across the site and app to maximize conversion, revenue, and customer engagement. The Lead will be responsible for category merchandising, promotional presentation, homepage and campaign execution, and onsite optimization. This role partners closely with marketing, analytics, product, UX, and supply chain teams to ensure the right products are surfaced to the right customers at the right time. Key Responsibilities: Performance Optimization: - Collaborate with Product and Engineering to define requirements for product metadata as we onboard a new PIM tool, including enhanced images, videos, translations and key attributes by category. - Work with Product and Engineering to refine the algorithms and key drivers impacting product display rankings. - Work with Product and Engineering to build and refine merchandising tools, personalization, and search improve...