Director, Digital Commerce, Channel & Portfolio, Romania

Job description

Job Description Summary: The Director, Digital Commerce, Channel & Portfolio is the enterprise leader responsible for driving profitable, predictable growth across all channels—At Home, Away From Home, and Digital Commerce (online grocery, quick commerce, AFH aggregators)—through a unified, data-driven system approach. The role owns the end-to-end digital commerce strategy, stewards portfolio and channel activation, and integrates LRP/ABP planning, ensuring choices are grounded in insights, advanced analytics/AI, and strong financial discipline. This role orchestrates the Company–bottler system for Romania, aligning on shared priorities, joint performance management, and integrated action plans. It leads eRGM , eRED , Retail Media (co-led with the bottler), and codifies activation excellence. As the market’s digital thought leader, the Director accelerates test-and-learn, scales proven innovations, and contributes to the EU Digital Commerce Network (toolkits, optimised assets, capability building). What You’ll Do for Us: 1) Own Digital Commerce Strategy, System Alignment & Decision Rights Lead the market’s Digital Commerce strategy & execution, uniting Company and bottler behind a...