Principal Engineer, Ads Measurement
Unity · US
The opportunity Unity is making a strategic investment in its ability to directly measure the effectiveness of its advertising products—specifically, whether...
Job description
The opportunity Unity is making a strategic investment in its ability to directly measure the effectiveness of its advertising products—specifically, whether a given ad drove an install—without relying exclusively on third-party mobile measurement partners (MMPs). The Senior Director of Product Management for Ads Measurement will lead this effort. This role owns the vision and execution of Unity’s self-attribution capabilities, ensuring Unity can independently measure ad performance, develop reliable sources of ground truth for AI/ML optimization, and define a clear, intentional relationship with the MMP ecosystem. This leader will operate at the intersection of ads, data science, platform strategy, and developer trust, shaping how Unity measures, explains, and optimizes advertising outcomes in a fragmented and evolving measurement landscape. What you'll be doing: - Architect Unity’s Measurement Foundation: Design and implement the scalable technical infrastructure required to measure install attribution and ad effectiveness independently. - Develop Self-Attribution Capabilities: Lead the engineering effort to build internal attribution signals and reliable, privacy-aware install m...