Digital Campaigns Manager

Job description

At AbsenceSoft, we’re transforming the employee experience. Our secure, intuitive technology helps employers bring humanity, certainty, and efficiency to some of the most complex moments in the workplace. Built by HR professionals for HR professionals, we’re proud of where we’ve been and even more excited about where we’re going. We’re seeking a Digital Campaigns Manager to own the end-to-end execution of our multi-channel digital demand generation engine. This is a tactical, execution-focused role where you'll build, launch, and optimize campaigns that drive measurable pipeline growth across email, content syndication, paid placements, and directories. You'll be the execution engine behind our efforts to achieve our new logo revenue goal and build a scalable, data-driven marketing organization. WHAT YOU'LL DO: - Own end-to-end execution of digital campaigns across email, content syndication, paid newsletter placements, and directories — from build through optimization. - Build, test, and optimize email campaigns in HubSpot, including nurture tracks and promotional campaigns that drive MQL-to-SQL conversion. - Manage day-to-day vendor relationships to maximize lead quality and cost...