Director of Product Marketing

Job description

*This position is onsite at our office in New Rochelle, NY. Position Overview: We seek a strategic Director of Product Marketing to lead the marketing efforts for our K-8 English Language Development and Spanish Language Arts products and services. This role drives market positioning, messaging, and go-to-market strategies to effectively reach educators, school districts, and families. The Director will be responsible for supporting marketing efforts throughout a product’s lifecycle and across the entire sales funnel , ensuring a seamless connection between product development, demand generation, and customer engagement. The ideal candidate will have extensive product marketing experience, a solid understanding of the K-8 education market, and a passion for serving multilingual learners. Qualifications: - Develop and execute multichannel product marketing strategies and campaigns to drive awareness, adoption, and growth of K-8 English Language Development and Spanish Language Arts supplemental solutions. - Create persuasive positioning and messaging that emphasizes the value and impact of our solutions for educators and multilingual learners. - Perform market research by identifyin...