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Marketing Associate Sr, Strategic Partnerships

Finance of America · US

Purpose of Role Responsible for driving strategic marketing initiatives that support B2B partner growth, brand visibility, and revenue generation through bes...

Job description

Purpose of Role Responsible for driving strategic marketing initiatives that support B2B partner growth, brand visibility, and revenue generation through best-in-class event execution, business development marketing support, and high-impact creative asset development within a regulated financial services environment. Key Responsibilities and Expectations: - Develops and executes a comprehensive national event strategy across in-person, virtual, and small-group formats, including tradeshows, partner events, executive roundtables, and speaking engagements. - Leads end-to-end event planning and execution, including logistics, messaging, presentation alignment, speaker coordination, and post-event performance analysis. - Partners with sales and marketing leadership to support business development initiatives, including lead generation, nurturing strategies, onboarding support, and account-based marketing (ABM) programs. - Collaborates cross-functionally to design and execute integrated marketing campaigns that align with company strategy, OKRs, and growth priorities. - Owns partner and sales team marketing asset development from concept through delivery, ensuring alignment with brand,...