JobMesh

Digital Marketing Manager

Penumbra · Alameda, California, US

The Digital Marketing Manager supports the planning, execution, and optimization of integrated digital advertising and campaign initiatives that drive brand...

Job description

The Digital Marketing Manager supports the planning, execution, and optimization of integrated digital advertising and campaign initiatives that drive brand visibility, engagement, and measurable business growth. This role is highly campaign-oriented, with a strong focus on paid media, programmatic and account-based marketing (ABM) advertising, social media advertising, email marketing automation, and conversion-focused landing pages. This role collaborates closely with cross‑functional teams, including product marketing, and partners with external agencies and vendors to ensure all initiatives align with business objectives, while upholding corporate standards and complying with regulatory requirements. The Digital Marketing Manager applies strong analytical and creative capabilities to continuously optimize performance and deliver high‑impact results across digital channels. What You’ll Work On: - Plan, develop, and execute integrated digital marketing campaigns across paid media, web, social, email, and programmatic channels. - Manage end-to-end paid media initiatives, including budgeting, targeting, execution, optimization, and reporting. - Implement programmatic and ABM advert...