Senior Insight Analyst

Job description

Overview As a Senior Insight Analyst on the Strategy, Research & Insights team at Fanatics Betting & Gaming (FBG) , you’ll play a critical role in designing and delivering research that informs high-impact business decisions across our ecosystem. This is a fast-paced, hands-on role for someone who thrives on turning complex questions into clear, actionable insight. You’ll take ownership of research from end to end - designing and executing both qualitative and quantitative research , synthesizing behavioral and attitudinal data, and converting findings into strategic recommendations that influence product, brand, marketing, and commercial decisions. Whether you’re exploring new player growth opportunities, refining brand positioning, or shaping lifecycle strategy through segmentation, your work will directly impact how Fanatics understands and serves its customers. We’re looking for someone who combines methodological rigor, commercial thinking , and the ability to make research resonate with the business. Key Responsibilities: - Lead end-to-end qualitative and quantitative research initiatives supporting ecosystem strategy across loyalty, the Fanatics app, sportsbook, and casino -...