Internship Data & Analytics - MarkTech
Hunkemöller · NL
What will you do? - Work directly with our MarTech stack — such as GTM / server-side GTM, Snowplow, Google Ads, Meta, and ContentSquare — to support data col...
Job description
What will you do? Work directly with our MarTech stack — such as GTM / server-side GTM, Snowplow, Google Ads, Meta, and ContentSquare — to support data collection, ingestion, validation, and reporting use cases. Help build and improve marketing and e-commerce reporting by transforming raw source data into clean, reliable, and analysis-ready datasets using BigQuery and dbt . Support the design and improvement of data models used in Looker dashboards, helping ensure KPI definitions are clear, consistent, and aligned with business needs across marketing and e-commerce teams. Analyze tracking and reporting issues across the digital funnel, helping identify where data quality, event definitions, or source-to-report logic can be improved. Partner with marketing, e-commerce, and data colleagues on customer behavior and performance analysis, using data from tools like Snowplow , ContentSquare , and advertising platforms to generate actionable insights. Contribute to monitoring and validation processes for business-critical marketing datasets and dashboards, helping improve trust in the numbers and making it easier to detect issues earlier. Help document data definitions, reporting logic, a...