Director, Marketing Analytics

Job description

At Aristocrat, we believe in the power of play to transform lives and build connections. As Director, Marketing Analytics, you will play a critical leadership role in shaping how marketing investment, performance, and impact are measured across the enterprise. This role exists to elevate marketing analytics from reporting to decision intelligence—bringing rigor, clarity, and accountability to how we invest, optimize, and grow. You will lead the development of best-in-class analytical frameworks, models, and reporting systems that enable marketing leaders to make smarter, faster, and more defensible decisions. This role partners closely with Marketing, Finance, Data, Technology, and Business Unit leadership to connect systems, data, and insights into a cohesive, trusted source of truth. What You'll Do: - Lead the global marketing analytics strategy, defining how marketing performance, effectiveness, and return on investment are measured across channels, regions, and business units. - Develop, evolve, and maintain advanced marketing models, including zero-based budgeting frameworks, investment allocation models, attribution approaches, and scenario planning tools. - Lead the creation...