Manager, Social Media (NYC Hybrid)
HarperCollins Publishers · New York City, New York, US
Overview The Social Media Manager is responsible for the day-to-day management, content creation, and growth of HarperCollins’ primary corporate social media...
Job description
Overview The Social Media Manager is responsible for the day-to-day management, content creation, and growth of HarperCollins’ primary corporate social media channels. This role will lead daily content planning and execution across platforms, with a strong emphasis on short-form video creation and platform-native content. The Social Media Manager will drive audience growth, engagement, and discovery while also supporting emerging social commerce opportunities such as TikTok Shop through consistent content production and performance-driven optimization. The ideal candidate is both creative and execution-focused, with strong instincts for platform trends, short-form video storytelling, and cross-functional collaboration with publishing, marketing, and communications teams. Responsibilities: - Own social media execution for HarperCollins corporate social accounts (Instagram, TikTok, Facebook, X, Pinterest, YouTube), including strategy, scheduling, content creation, copy writing, and reporting. - Execute and optimize TikTok Shop campaigns: manage product links, track results, and work directly with internal and external partners to drive conversions. - Use social analytics tools to mon...