Senior Designer (Loungewear)

Job description

As a senior member of the design team, this role not only owns key product areas but also mentors designers, influences cross-functional stakeholders, and contributes to the long-term evolution of the brand’s product offering. Key Accountabilities: Category Leadership & Product Ownership: - Lead the design and development of the loungewear category from concept to final execution - Define seasonal direction and ensure cohesive, elevated collections across all drops - Deliver innovative designs that balance creativity, comfort, functionality, and commercial viability - Own category performance, ensuring alignment with price architecture, margin targets, and business goals - Identify opportunities for category growth, new product concepts, and innovation Consumer, Trend & Market Insight: - Drive deep understanding of the Hunkemöller customer, with a focus on lifestyle, comfort, and evolving homewear trends - Translate macro trends, cultural insights, and competitive analysis into forward-looking product concepts* Monitor sell-through, customer feedback, and competitor activity to continuously refine design direction - Anticipate shifts in the loungewear market and position the brand...