Director, Brand Management, Stills, RO

Job description

Job Description Summary: Reports To: Senior Director I or Senior Director II Marketing Romania (TBC) Role Purpose: The Director, Marketing – Romania leads the development and execution of brand strategies for one of the country’s major trademarks or brand clusters. Operating at JG12 , this role translates global and OU category plans into locally relevant, insight driven, growth oriented brand plans that strengthen equity, drive penetration, and deliver full funnel consumer impact. As a marketing leader in a strategically important EU OU market (T9) , the Director partners closely with the Senior Director IMarketing – Romania, bottler teams, the Sr Director Customer & Commercial, Finance, Legal, Insights, IMX, PACS, and Digital/Commerce. The role manages Senior Managers/Managers to deliver outstanding creative, IMX activation, innovation execution, and campaign performance. The GM retains full P&L accountability; the Director Marketing manages DME within guardrails set by Senior Director Marketing and aligned to the GM. What You’ll Do for Us: 1. Brand Strategy & Annual Planning Lead the annual brand planning process for the assigned trademark or brand cluster. Translate global and...