Marketing Coordinator

Job description

OVERVIEW: The Marketing Coordinator is responsible for analyzing the market and developing the marketing plan for stores in conjunction with the store manager. The Marketing Coordinator is responsible for the coordination of company-wide marketing activities that may include advertising, direct mail, printing, promotions, customer events, and trade shows. KEY TASKS: - Develop marketing plans for each store. - Work directly with the VP of Marketing and assist with the local and national advertising and branding efforts. - Aid in the coordination of strategic marketing alliances, assist in the production of collateral materials and track marketing promotions. - Assist the VP of Marketing in the planning, developing and coordinating of all marketing strategies and plans. - Interface with the regions to identify marketing and sales opportunities and resolve potential issues. - Maintain strong vendor relationships with various marketing partners including ad agencies, technology partners and public relations firms. - Assist regional offices with planning industry trade shows and special events. - Conduct analysis of potential marketing programs, market research and industry competitive...