Product Manager, Marketing

Job description

The Product Manager, Marketing serves as the point person for all aspects of assigned products, leading product marketing strategy, lifecycle management, and go‑to‑market execution. Working cross‑functionally with R&D, Sales, Marketing Communications, Finance, Regulatory, Manufacturing, and Supply Chain, this role drives product growth, customer engagement, and long‑term profitability. Essential Job Responsibilities: - Derive customer insights to guide product management strategy. - Lead new product launches and support growth of legacy brands. - Develop unique value propositions aligned with customer needs. - Manage the full product lifecycle, including value pricing, brand laddering, and portfolio optimization. - Validate operational product forecasts within the SIOP/procurement process. - Quantify market opportunities, build business cases, conduct NPV analysis, and identify portfolio gaps and white spaces. - Educate internal sales teams and external partners on product technologies and pipeline. - Collaborate with Sales leadership to create integrated marketing and product plans for key customers. - Design, deploy, and track channel marketing programs, including seller incentiv...