Category Lead

Job description

About Dyson Dyson is growing rapidly and our ambition is huge: more categories, more markets and more employees. Our technology is unique and complex, so it's up to us to explain it clearly. By working with our own internal teams, directly with engineers and the entire company, we create inspiring communications that showcase our technology. Our business strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create authentic customer and consumer experiences that are unique to Dyson. About the role: Drive commercial success by understanding the market, consumer, influencers, competitors, and retail customers in the category Analyze customer and consumer data to identify category growth opportunities, feed consumer insights back into our plans and campaign execution. Conduct in-depth competitive and market analysis to define strategy and maintain the brand's competitiveness in its market. Develop and execute marketing plans in the category to drive sales growth, market share and improve brand image. Develop go-to-market strategies for the category and provide marketing and product innovation (NPD) launch strategies:...