Head of Marketing
Gitar · San Mateo, California, US
About Us: At Gitar, we're on a mission to revolutionize how developers work with code, by providing a cutting-edge platform that simplifies and accelerates t...
Job description
About Us: At Gitar, we're on a mission to revolutionize how developers work with code, by providing a cutting-edge platform that simplifies and accelerates the development process. As a seed-stage company, we're passionate about innovation, diversity, and creating an environment where every team member can contribute to their fullest potential. Click here to learn more about us. The Role: As our first marketing hire, you will be responsible for building and executing a marketing strategy from the ground up. You’ll have a broad scope, spanning brand positioning, content marketing, demand generation, and customer education. You’ll work closely with our founders, sales, and product teams to create a compelling narrative that differentiates Gitar.ai in a crowded market. What You'll Do: - Develop and execute a marketing strategy that drives awareness, demand, and adoption of Gitar.ai - Establish our brand positioning and messaging to clearly articulate our value proposition - Create and manage content marketing efforts, including blog posts, whitepapers, case studies, and thought leadership - Experiment with different demand generation tactics (SEO, paid ads, partnerships, events, etc.)...