Brand Manager

Job description

Job Description: As Brand Manager supporting Main Event, you won’t just plan campaigns - you’ll orchestrate a year-round experience engine that keeps guests coming back for more. From can’t-miss events and crave-worthy menu drops to buzzworthy partnerships and cultural moments, you’ll connect every touchpoint into one seamless, high-energy brand story. The Brand Manager owns and executes the integrated 12‑month rolling brand calendar, strategically layering value, events, activations, national moments, PR, and F&B/LTO innovation—while aligning all supporting touchpoints and integration elements to drive incremental traffic and deliver profitable sales growth. Key Responsibilities: - Create calendar primary messaging windows to deliver upon brand sales goals by meeting consumer needs. - Manage multiple 360° calendar campaigns, key activations and ad hoc programs meeting key deadlines for project success including timelines, briefs, cross functional alignment, PR, creative reviews, shoots, merchandising and results. - Brief and lead external agencies and partners from planning to execution. - Assist in defining the value platform portion of the calendar through concept screeners, whi...