Manager, Omnichannel Analytics

Job description

Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on X , Facebook , Instagram , YouTube , LinkedIn and Tik Tok . Job Description: Key Responsibilities: - Provide analytic support & data driven guidance for optimization of marketing tactics across multiple therapeutics & brands. - Partner w/Business Technology Services (BTS) & Data Strategy teams to design, build, & implement AbbVie’s digital marketing capabilities. - Build advanced analytics models from internal data sources to inform marketing teams & optimize marketing tactics. - Collaborate w/internal & external teams to deliver digital analytics dashboards, integrate Key Performance Indicators (KPI) across marketing tactics & formulate strategic & tactical investment recommendations. - Serve as a technic...