Media Planner
Havas Group · New York City, New York, US
JOB SUMMARY The Connections Planner is critically important and requires a blend of analytical and intuitive skills, marketing and consumer research experien...
Job description
JOB SUMMARY: The Connections Planner is critically important and requires a blend of analytical and intuitive skills, marketing and consumer research experience, thoughtfulness and effective communication skills. Connections Planners participate in the development and management of effective cross channel media plans with inputs from Client Leadership and Strategic Communications Planning: MAIN RESPONSIBILITIES: - Demonstrate a strong understanding of the client’s business and the consumer journey - Working with Managers, assist in fulfilling the media plan strategy and achieving cross channel plan goals with inputs from Client Leadership and Strategic - Communications Planning (media mix, delivery goals, flighting, daypart, etc.) - Assist in determining the optimal strategic approach cross channel and within channel (Digital, Print, Video, Audio, Specialty) - Support and assist Managers in the development and writing of client facing cross channel plan recommendation including plan presentations with accompanying flowcharts and budgets - Master the use of general and media industry tools and systems - Create briefs for internal Investment Teams and work with investment teams to cr...