Senior Site Merchandiser

Job description

As a Site Merchandising expert, you will lead the delivery of a best-in-class digital experience for Taylormadegolf.com. You will optimize the site performance, leveraging analytics and online merchandising strategies to improve customer conversion, retention, and overall website performance Additionally, you will collaborate with cross-functional teams in planning, marketing, and UX to develop product strategies and optimize both front-end and back-end processes. Essential Functions and Key Responsibilities: - Develop and manage a comprehensive merchandise calendar (daily, weekly, monthly) in alignment with marketing initiatives to ensure consistent product visibility and promotional timing. - Drive weekly site merchandising strategies to optimize conversion. Lead end to end testing from hypothesis through final analysis. - Analyze customer behavior data (e.g., product views, conversion rates, bounce rates, engagement metrics) to optimize the performance of key product categories, ensuring alignment with business goals. - Enhance product discovery by continuously optimizing product recommendations, site search functionality, navigation, and filtering, leading to improved site perf...