Brand Director

Job description

The Brand Director is a senior individual contributor responsible for shaping and advancing the John Hancock brand strategy across US B2B audiences. This role operates with is responsible for developing and executing strategic initiatives to drive brand awareness, customer engagement, and business growth. The ideal candidate will have a strong background in brand management, strategic marketing, and a passion for creating impactful brand experiences. Position Responsibilities: Own and evolve the US brand strategy, ensuring alignment with enterprise standards, business objectives, and long-term brand health Act as a strategic advisor to senior leaders on brand positioning and narrative Lead the development and execution of integrated brand campaigns, providing direction to internal teams, agencies, and partners without formal authority Ensure brand consistency across all channels, platforms, and customer touchpoints while serving as a brand steward and ambassador of brand values, voice, and identity Partner with cross-functional teams and stakeholders to drive alignment and effective execution of brand initiatives across the organization Define, track, and interpret brand performanc...