Ph.D. Position in Marketing

Job description

Lille Economics and Management (LEM UMR CNRS 9221) and IÉSEG School of Management invite applications for a fully funded Ph.D. Position in Marketing at its Paris Campus. PROJECT DESCRIPTION: This research project examines how socioeconomic inequality shapes the way consumers interpret and morally evaluate social stereotypes in market contexts. While stereotypes are known to influence consumer judgments and marketplace interactions, less is understood about how broader societal inequalities influence the moral interpretation of these stereotypes. The project investigates how perceptions of socioeconomic status affect the evaluation of different social stereotypes and how these evaluations translate into marketplace judgments. In particular, it explores whether stereotypes targeting individuals perceived as high or low in socioeconomic status are interpreted differently by consumers, and how such perceptions influence judgments about fairness, responsibility, and legitimacy in consumption contexts. By integrating perspectives from consumer behavior, social perception, and moral psychology, the research aims to develop a deeper understanding of how inequality shapes moral evaluations...