Digital Content Coordinator

Job description

The person in the Digital Content Coordinator role supports the Michigan Lottery’s marketing team. They run and maintain content for both the online platform and handheld device interface to deliver timely, accurate, and engaging digital experiences. This role delivers content updates related to new game launches, promotions, personalized banners, and other marketing initiatives. Working closely with marketing, creative, product, and technical teams, the Digital Content Coordinator ensures that all digital content aligns with brand standards, stays in sync with regulatory requirements, and enhances player engagement across digital channels. What You'll Do: Handle day-to-day content updates on the Michigan Lottery website and mobile app using a content management system (CMS), including new game launches, promotional campaigns, and seasonal content changes. Support creation, scheduling, and deployment of personalized content banners and dynamic modules in partnership with marketing automation and CRM teams. Upload, edit, and preserve content assets within the CMS, ensuring accuracy, brand compliance, and adherence to gaming regulations. Collaborate closely with cross-functional team...