VP, Client Marketing - Strategic Home Furnishings
Synchrony · West Chester, Pennsylvania, US
Role Summary/Purpose: Drive growth, consumer sales penetration, and profitability for a portfolio of top home furnishings retail partners within the Home & A...
Job description
Role Summary/Purpose: Drive growth, consumer sales penetration, and profitability for a portfolio of top home furnishings retail partners within the Home & Auto platform. This highly visible role requires a proven marketing leader who can translate partner objectives into actionable strategies, lead cross-functional execution, and deliver new account acquisition and incremental card usage through innovative, compliant marketing tactics. Essential Responsibilities: Partner with clients and internal stakeholders to assess needs, goals, and opportunities; develop and execute growth plans aligned to partner business objectives and H&A platform priorities. Own key marketing performance indicators (KPIs) versus plan; optimize marketing investment to maximize incrementality and profitability. Build and maintain strong relationships across partner organizations to ensure alignment, engagement, and effective communication. Lead in-store and digital marketing execution in collaboration with partners (e.g., signage, associate training, web/mobile experiences, owned and paid media), integrating credit across relevant consumer touchpoints. Manage an integrated marketing calendar for each partne...