VP of Marketing

Job description

Vice President of Marketing Location: Nampa, Idaho (Onsite): Relocation: Available Employment Type: Full-Time Reports To: Chief Executive Officer About Gymreapers: Gymreapers is a leading strength and performance brand built by lifters, for lifters. We design premium lifting gear, apparel, and accessories used by athletes worldwide. Operating across DTC (Shopify), Amazon, and wholesale, we are a profitable, fast-growing business with a passionate community at our core. The Role: The VP of Marketing is the senior-most marketing leader at Gymreapers, responsible for owning and scaling the entire marketing function across: This is a player-coach role requiring both strategic leadership and hands-on execution. You will partner directly with the CEO and executive team to drive brand equity and profitable growth across all channels. - Brand & Creative - Performance & Growth Marketing - Lifecycle (Email/SMS/Retention) - Social, Content & Community - Creator & Partnerships - PR & Communications Key Responsibilities: Brand & Creative: - Own and evolve the Gymreapers brand across all touchpoints - Lead creative strategy across paid, organic, and lifecycle channels - Build and manage an integ...