TikTok Shop - Brand Campaign Project Manager

Job description

About the Team The UK Campaign Team plans and executes various mega campaigns in the UK market. Leveraging influencer collaborations, product promotions, and marketing activities, we drive overall GMV growth, merchant development, and user engagement in the UK market. About the Role: As a Brand Campaign Project Manager, you will lead end-to-end strategy and execution for TikTok Shop branded campaigns, driving business growth through integrated marketing, creator ecosystem collaboration, and platform-level campaign innovation. This role requires strong strategic thinking, structured problem-solving, data analysis capability, and cross-functional collaboration skills to build scalable campaign methodologies and deliver measurable commercial impact. Responsibilities: - Lead the planning and execution of large-scale Brand campaigns across TikTok Shop markets, ensuring alignment with platform growth objectives and category priorities. - Develop full-funnel campaign strategies covering traffic acquisition, creator collaboration, content amplification, subsidy mechanisms, assortment planning, and conversion optimization. - Build scalable IP methodologies, campaign frameworks, and operatio...