Marketing Strategy Manager

Job description

Position Title: Marketing Strategy Manager Department: Brand and Growth Marketing Job Description: General Description: The Marketing Strategy Manager provides marketing strategy, consultation, and support services for OU Health service lines. The position works closely with clinical and operations teams and their leadership to establish goals, metrics, create marketing plans, coordinate tactics, and track budgets. This individual will work closely with the Digital Media, Communications, Community Partnerships, and Creative Services teams to execute marketing plans. Essential Responsibilities: Responsibilities listed in this section are core to the position. Inability to perform these responsibilities with or without an accommodation may result in disqualification from the position. Leads cross-functional marketing planning, communication strategies, and consultative support to OU Health service lines as assigned. Develops and executes on comprehensive and integrated marketing plans for each service line, as well as for key enterprise initiatives and campaigns. Plans, develops, and manages CRM-based marketing campaigns to drive precision patient engagement, loyalty, and conversion;...