Marketing Analyst

Job description

In a nutshell At Picnic, we’re looking for a Marketing Analyst to support analytics across our Performance Marketing, Brand, and SEO teams. You’ll be in the data, driving insights, building dashboards and designing the frameworks that help us grow faster and smarter. You’ll partner closely with the marketing team to surface insights that directly influence growth strategy, enforce high data quality and work on cool high-paced projects from day one. Tricks of the trade: - Dashboarding & reporting: Build and manage dashboards in Tableau to track KPIs and deliver actionable insights on CAC, LTV, ROAS, brand lift, and more for the marketing teams. - Measurement & attribution: Ensure mobile measurement and attribution solutions are in place to accurately track performance of all marketing campaigns. - Experiment design: Design and execute A/B tests to measure the effectiveness of our marketing channels, support the team in interpreting conversion lift studies. - Close collaboration: Work closely with the marketing team to drive data-informed decision-making and advocate for clean, structured data and partner with data engineering on improvements where needed. Your superpowers: - MSc. de...