Senior Manager, Event Activation & Execution

Job description

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey. We are looking for a Senior Manager, Event Activation & Execution. The Senior Manager, Event Activation & Execution is responsible for the strategic planning and execution of sales events and experiential initiatives across Holland America Line and Seabourn. This role owns the delivery of high ‑ impact sales events, industry conferences, and sales meetings that support trade engagement and commercial objectives, while providing leadership to a team responsible for execution and coordination. Here’s a summary of what Holland America Line is looking for. Is this you? Responsibilities : Strategic Event & Channel Planning: Develop the multi ‑ year strategic roadmap for sales events, FAM trip programming, trade engagement experiences, and conference presence across HAL/SBN, ensuring alignment with commercial priorities and revenue growth objectives. Translate brand and commercial strategy into an annual events framework, prioritizing initiatives based on expected ROI,...