Director - Strategy

Job description

About the Role In this role you'll work front and center in defining the best path forward for Encore – the Gap Inc. Membership Program. All the style, all the access, one amazing membership. Through rigorous analyses, focus on our customers, creative thinking, and deep partnership with the Brands, we develop the strategic direction for the program. The Encore strategy team identifies and evaluates opportunities to grow customer loyalty and partners closely with Brand Experience Leaders to drive customer engagement. You will drive critical projects, work cross-functionally, and provide outside-in perspective to the organization What You'll Do Serve as a strategic leader on loyalty strategy, leading the development of the long-range plan and annual plan, and drive strategy governance to track progress and assess risks and opportunities Work with the Brand Experience Leaders, Encore Market Lead, Partnerships Lead, Marketing, and Payments to concept and execute loyalty strategies that drive customer engagement and retention Partner with consumer insights and customer analytics to embed consumer learnings into our business strategies Develop clear, compelling, data-backed recommendatio...