Marketing Science & Strategy Associate (External Agency Employee)
National Football League (NFL) · New York City, New York, US
The NFL Marketing Strategy & Insights team serves as the voice and advocate of NFL fans, leveraging diverse data sources to generate actionable insights and...
Job description
The NFL Marketing Strategy & Insights team serves as the voice and advocate of NFL fans, leveraging diverse data sources to generate actionable insights and inform League-wide business optimization. This Associate role sits within the Research & Consumer Insights function. It serves as a primary analyst supporting research across direct-to-consumer products, brand and consumer marketing campaigns, and live game viewership. The role requires both deep analytical expertise and the flexibility to contribute across multiple focus areas. Responsibilities include designing and executing research, gathering, analyzing, and interpreting data from a range of syndicated and proprietary sources to deliver insights for internal and external stakeholders. Responsibilities: - Support the planning, execution, and reporting of primary research projects for the NFL. - Lead project management of research initiatives, including collaboration with internal stakeholders, management of third-party vendors, and the administration of research trackers, ensuring on-time and on-budget execution of multiple projects simultaneously. - Create story-driven reports from scratch that provide strategic insights to...