Optimisation Manager

Job description

Optimisation Manager Markerstudy Insurance Group - Hybrid in Peterborough (open to any MSG office for internal applications) Markerstudy is one of the UK’s leading insurance groups, combining award-winning digital platforms with a strong, customer-first culture. We’re now looking for an Optimisation Manager to help drive measurable growth across our digital customer journeys through insight-led experimentation, testing and continual improvement. This is a highly visible role within our Digital team, where you’ll champion a test-and-learn culture and use data, creativity and customer insight to improve conversion, engagement and commercial performance across our online platforms. What you’ll be doing: You’ll own and deliver Markerstudy’s digital optimisation and experimentation roadmap, shaping how we test, learn and improve across the full customer journey. This includes: You’ll work closely with Product, UX, Marketing, Data and Technology teams to ensure optimisation is built into everything we do. - Designing and running structured A/B and multivariate tests to drive incremental conversion and revenue growth - Identifying optimisation opportunities using customer insight, behavio...