Director of E-Commerce

Job description

Director of E-Commerce Department: Marketing: Employment Type: Full Time: Location: North Hollywood, CA: Reporting To: CEO: Compensation: $120,000 - $140,000 / year Description: …take the helm of a high-growth DTC engine and redefine how customers accesses cannabis wellness? We are seeking a Director of E-Commerce to join our team—someone ready to own the P&L, smash growth targets, and navigate the complex regulatory "pivot" of 2026 with grit and precision. If you are a hungry innovator who thrives on data and has the "operator" mindset to scale our Papa & Barkley brand into a digital powerhouse, this is for you. Own the Shopify Plus Ecosystem: Lead the storefront end-to-end—driving CRO, catalog, promotions, and subscriptions, while supporting B2B wholesale operations. Fuel the Growth Engine: Direct paid media agencies (Meta, Google, Microsoft) to lower CAC and improve funnel efficiency; you direct the strategy, you don’t outsource the thinking. Master the Lifecycle: Drive high-velocity performance via Klaviyo (Email/SMS) and lead subscription growth through Skio, treating our subscriber base as our most valuable asset. Navigate the Regulatory Pivot: Own the 2026 compliance assessm...