Product Marketing Sr. Associate

Job description

Job Summary The Product Marketing Senior Associate is responsible for developing, executing, and managing multiple digital marketing campaigns to support key Business Banking initiatives, with a specific focus on campaign management for new product launches. Serving as the campaign manager, this role partners closely with strategy teams, cross-functional execution partners, and internal/external agencies to deliver best-in-class, end-to-end client experiences across email, ads, and landing pages. The role ensures campaigns are on-strategy, on time, and within budget. This role manages the campaign execution and controls process end-to-end, coordinating workflows, approvals, and reviews to ensure compliant delivery. Job Responsibilities: - Lead best-in-class campaign delivery for new product launches and other priority initiatives. - Manage multi-channel execution from concept development through delivery. - Develop strong collaboration with key strategy partners and internal/external execution teams. - Partner with analytics, product, brand, and Legal/Compliance teams to enable performance reporting and secure approvals for all marketing content. - Partner with product strategy lea...