Digital Performance Analyst

Job description

Position Overview: We are seeking a Digital Performance Analyst with strong expertise in Direct-to-Consumer (DTC) analytics to measure and analyze the performance of the end-to-end digital customer journey across acquisition, conversion, and self-service experiences. This role sits within the Digital Operations team and reports to the Director of Digital Customer Experience. The analyst will play a critical role in enabling data-driven decision-making by developing scalable measurement frameworks, ensuring data accuracy, and delivering actionable insights that improve marketing performance and ecommerce outcomes. The ideal candidate brings a strong foundation in digital marketing analytics (SEO, SEM, paid media, social, and other DTC channels), hands-on experience with tagging and data layer architecture, and the ability to translate complex data into clear business recommendations. Responsibilities: Performance Measurement & Insights - Develop and maintain digital performance dashboards using GA4, GTM, Salesforce Marketing Cloud, and related platforms (e.g., Heap, VWO) to track traffic, funnel performance, conversion, marketing effectiveness, and digital adoption - Analyze cross-c...