Senior Marketing Manager
Western Alliance Bank · US
Job Title: Senior Marketing Manager Location: CityScape What you'll do: We are seeking an experienced and dynamic Senior Marketing Manager to join our team....
Job description
Job Title: Senior Marketing Manager Location: CityScape What you'll do: We are seeking an experienced and dynamic Senior Marketing Manager to join our team. As Senior Marketing Manager, you will lead the marketing and sales support efforts for key specialty commercial banking business lines for Western Alliance Bank. You'll be a leader in the marketing department and serve the organization as a whole with a broad scope of responsibilities across national geographies. A key responsibility is to be a strategic partner for executives, business units and departments on brand management, public relations, event marketing and business development initiatives. You'll be responsible for translating business goals into measurable marketing outcomes, leveraging market insights, competitive intelligence, and analytics. You'll also be responsible for leading marketing strategies and budgets for your business lines, new or enhanced products, company strategic initiatives and special projects. - Responsible for supporting the Chief Marketing Officer by assisting in developing, leading and executing marketing strategies and sales support efforts for key lines of business for the bank. - Develop p...