CRM Program Marketing Manager, Loyalty - Remote

Job description

Company Description Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries. Job Description: Experian is looking for a CRM Lifecycle Program Manager to lead the strategy, and growth of our customer loyalty ecosystem—including digital badges, rewards, and engagement programs. You will oversee email, push, and SMS campaigns focused on loyalty, engagement, and retention, while managing performance through main metrics such as open rates, click-through rates, and product engagement. You will design and implement data-driven strategies that enhance customer experience, increase retention, and guide lifetime value, partnering with Product, Marketing, and Analytics teams to deliver personalized customer journeys. You will combine, program management, and performance marketing expertise, and reports to the Lifecycle Manager of Engagement & Loyalty. Responsibilit...