Paid Social Director

Job description

About Somerce Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands in the UK, US and EU, helping them scale through TikTok Shop using live commerce, affiliates, creators and paid media. Our clients include brands such as P.Louise, Unilever, L'Oréal and Free Soul. We are looking for a Paid Social Director to lead and scale the paid media function at Somerce. This role will take full ownership of paid social strategy across our client portfolio, with a particular focus on TikTok and TikTok Shop. Reporting directly to the CEO, this role will be responsible for building a best-in-class paid social team, developing scalable performance frameworks and ensuring paid media plays a key role in driving measurable revenue growth for our clients. What you will do: Paid Social Strategy & Commercial Leadership - Own the overall paid social strategy across TikTok and other key social platforms - Develop scalable performance frameworks that drive customer acquisition and revenue growth - Define how paid media supports TikTok Shop growth, product launches and key campaign moments - Wo...