Unit Marketing Manager

Job description

Job Description The Field Marketing Manager at the University of Louisville is responsible for supporting Aramark’s clients with product innovation, merchandising and promotions. This role serves as a liaison between Aramark’s Marketing team and client’s account locations, ensuring that client and consumers’ needs are met, while adhering to Aramark standards. Job Responsibilities: Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs) Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing Build Relationships with clients, organization department heads and subgroups/ community g...