Senior Manager Go To Market / Category Lead - Football

Job description

Purpose & Overall Relevance for the Organization: Drive and ensure business success for dedicated Category (Football and Multisport) through the development and execution of a robust Category Go-To- (GTM)Market plan for East Europe, within the strategic framework set by the European Business Units and following Cluster Central Europe execution plan. Act as Category expert and key contact for Category in East Europe (Poland, Czechia, Hungary, Slovakia, Baltics) and own Category GTM plans end to end. GTM: Deliver a complete Category GTM proposition & local category marketing plan (GTM plan) in line with overall company objectives for dedicated product division; Category GTM plan contains product, distribution across all countries and commercial channels, communication, activation tools and sports marketing from a hyperlocal perspective. - Coordinate, execute and review the GTM Category plan for East Europe - Represent the brand and the respective Business Unit internally and externally - Strategically support and input into Europe Business Unit on local ranging and forecasting topics (such as data, mark-up, pricing maintenance, segmentation, allocation, etc.) - Develop Category consu...