AD, Digital Marketing Optimization

Job description

Job Description Summary This role will be based in East Hanover, NJ. Job Description: The Associate Director, Digital Marketing Optimization will lead the ongoing optimization of in-market experiences across audiences, content, channels, and media placements to drive marketing effectiveness against strategic objectives. This remit includes campaign measurement planning, institution of best practices, and delivery of innovative capabilities in data and analytics. This leader will bring their extensive knowledge of the digital ecosystem coupled with data science expertise to improve the effectiveness and efficiency of our promotional investments. Responsibilities include, but are not limited to: Work in close collaboration Marketing Strategy and Customer Experience teams to improve strategic outcomes through best-in-class digital analytics capability Establish comprehensive measurement plans for media, creative assets, CRM, websites, and digital health solutions considering both diagnostic and outcome metrics Deploy the Experience Optimization Playbook to standardize the in-market optimization process across brands Drive the development of actionable KPI dashboards with clear alignme...