Senior Paid Media Buyer

Job description

Description About SPG: Shared Practices Group is a cash-pay dental implant network operating 40+ surgical practices across the U.S. We don't bill insurance and we don't sell cleanings, and every dollar we spend in paid media is judged against one thing: did it produce a patient who showed up and started treatment. We run our marketing and revenue infrastructure in-house (Salesforce, full offline-conversion tracking, our own attribution), so the person in this seat works with real revenue data, not platform vanity metrics. The Role: We're looking for a Senior Paid Media Buyer who can both run the accounts and think two moves ahead. You'll report to the SVP of Marketing and own strategy and execution across Google (primary), Meta, and Microsoft (Bing), everything from keyword and audience architecture to bid strategy, creative testing, landing experience, and budget allocation across 40+ local markets. This is a senior seat: we want someone who's hands-on in the accounts but also shaping where we go next, spotting platform and regulatory shifts before they cost us, and pushing the whole funnel forward, not just the click. What You'll Do: - Own Google Ads strategy and execution end to...