Integrated Mktg Spec

Job description

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. A Day in the Life: Responsibilities may include the following and other duties may be assigned. - Develops and implements enterprise-wide, integrated marketing programs. - Develops the business case, strategies, budgets, executions, measurement and ongoing enhancements to meet the company's reputational and growth objectives. - Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation and activation efforts. - Oversees the creation of all types of content to achieve Medtronic's reputational and messaging aims. - Utilizes omni-channel marketing models incorporating paid, owned, earned and shared content strategies. - Develops reputational KPI's, listening tools and the strategies for tracking and measuring program impact on reputation on a corporate, regional or global basis. - Leverages insights to strengthen programs and build new strategies. - Builds and maintains stakeholder contact programs and databases t...