MarTech Manager

Job description

What's the role? The MarTech Manager owns and optimises how marketing technology is used across Client Partnerships, ensuring it is applied consistently, safely and effectively. You will play a critical role in delivering high-quality, data-driven marketing campaigns across the business. You’ll be responsible for the technical build, execution and optimisation of marketing activity, supporting News Australia advertiser & agency events, newsletters and always-on programs while ensuring accuracy, scalability and best- practice use of our marketing technology stack. This role suits someone who enjoys hands-on execution, working closely with stakeholders and bringing campaigns to life through strong technical delivery. Key Responsibilities: ​​Own the technical setup, execution and optimisation of marketing campaigns across our MarTech stack, supporting advertiser and agency events, newsletters and always‑on programs. Build and manage end‑to‑end campaigns in platforms including Pardot (Account Engagement) and Salesforce CRM, including key integrations for flagship events. Set and maintain clear standards for campaign setup, segmentation, suppression and data usage so activity is scalabl...