Product Innovation Marketing Coordinator

Job description

Turn ideas into experiences. Shape what our guests will feel, remember, and love. Live your ambition. Lead with impact Join us in Genoa as Product Innovation Marketing Coordinator , where creativity meets execution and innovation becomes experience. You will play a pivotal role in bringing Costa’s product innovations to life—transforming ideas into meaningful, distinctive stories that guests can feel across every touchpoint. In this role, you will help shape how our brand evolves, ensuring that every innovation is not only launched, but truly experienced—creating emotional connections and reinforcing what makes Costa unique in the world of travel. Contribute to the development of product innovation concepts by providing market and consumer insights, ensuring a strong focus on brand differentiation. Translate selected innovations into clear, structured and engaging narratives, consistent with Costa’s brand identity and campaign frameworks, in close alignment with Brand & Advertising Plan and execute integrated communication and activation initiatives across onboard and offboard channels (digital, physical and experiential). Ensure consistency, quality and coherence of messaging acro...